scope of digital marketing in india 2022 - Career, Jobs, & Salary

What is scope of digital marketing in india 2022 – Career, Jobs, & Salary

The scope of digital marketing in 2022 will be boosted by an increase in use of smartphones, mobile apps and social media. This will provide marketers with new ways to interact with their audiences and customers . According to a report from Zenith Opti media, the global digital ad spend will cross $335 billion in 2018 & $493 billion by 2022 . Digital marketing is growing at an exponential rate as compared to traditional media like print, radio and television. The online platforms are becoming popular among both the marketers and consumers alike due to the presence of major players such as Facebook, Google and Twitter.

What is Digital Marketing?

Digital Marketing mainly involves SEO (Search Engine Optimization), PPC (Pay-Per-Click) Advertising on Google, Social Media Marketing and Affiliate Marketing. Digital Marketing helps you to build brand awareness, generate leads and sales.

 Digital Marketing has huge scope for growth in India. The Digital Marketing industry is still under-developed in India as compared to developed countries like the USA and UK. Increase in use of Smartphones, Mobile Apps and Social Media will provide a new way to interact with audiences and customers.

 The Digital Marketing Industry’s estimated revenues are US$20 billion worldwide. 

 The expected growth of the Digital Marketing Industry by 2022 is about US$100 billion. In India, the Digital Marketing industry will grow at an annual rate of 20-25% during 2017-2022. Digital Marketing jobs are emerging as one of the most lucrative career opportunities for young Indian graduates and professionals in recent years.

 The average annual salary for a Digital Marketing professional in India is approximately US$50,000. A Digital Marketing Executive can earn anything between US$25,000 to 100,000 or more per year depending on their work experience and skills. If you’re looking at making your career in the Digital Marketing industry, now it’s a good time!

How is Digital Marketing Evolving in India?

The Scope Of Digital Marketing In India Will Be Boosted By An Increase In Use Of Smartphones, Mobile Apps And Social Media. This Will Provide Marketers With New Ways To Interact With Their Audiences And Customers.

  You can expect Digital Marketing to evolve a lot in India over coming years as per research findings by Global Market Insights, Inc. (GMI). The latest report reveals that several emerging trends are expected to fuel demand for digital marketing services. It says that demand for Digital Marketing Services will increase to US$ 688.3 Mn by 2025 from US$ 404.1 Mn in 2017 at a CAGR of 7.7% from 2017 to 2025.

 The report also states that while mobile advertising will continue to be a major revenue driver for Digital Marketing Services, it is also poised to decline during the forecast period. Digital ad spending on mobile devices will generate revenue of US$ 592.3 Mn by 2025 at a CAGR of 6.9% during the forecast period.

Various Challenges for Future Growth of Digital Marketing Industry in India Digital marketing challenges in india 

Traditional advertising methods will still be used even with newer platforms such as Facebook, Instagram and Twitter. This means that businesses will not only have to deal with a smaller audience, but also contend with individuals who are more difficult to reach. In addition to these challenges, digital marketers in India will be dealing with an increasingly complex taxation system (VAT). The implementation of VAT could decrease revenues by imposing taxes on every stage of transactions between buyers and sellers.

 These challenges are compounded by an increase in competition within the digital marketing industry. As more marketers enter their space and try to reach their audience, businesses will be forced to innovate or they may face bankruptcy. It’s likely that companies will focus on creating tools and services that solve existing problems or address existing trends in technology. They may also choose to provide a variety of digital products at different price points so they can appeal to a wide range of customers.

 The increase in traditional advertising methods will also create a shift towards a greater number of smaller companies entering the digital industry. Consumers will have more choices and therefore more power as they seek to spend their money on products that they actually want. Those marketers who fail to innovate or tailor their products towards consumer demand will lose out to these smaller competitors.

Career Prospects & Jobs

If you’re reading this, it’s likely that you already have an interest in digital marketing. The fact that you are doing your research on the scope of digital marketing in India 2022 means you have a keen interest in learning more about your industry and planning a career path. If that’s true and if you decide to pursue a degree or certification then great! I’ve included some information on learning and education at the end of my piece.

 What’s more important than earning a degree or certificate is making sure you have enough knowledge and skills to be valuable as an employee. These are essential because employers expect candidates with a degree or certification to know what they’re doing—and if you don’t have these things, it will be very difficult for you to find work. Employers want their workers to make them money; if you can’t do that then it won’t matter what your degrees are in.

 If you’re reading all of these words, you might be thinking I don’t want to work for someone else. I want to start my own business! That’s great! The best way to make money from digital marketing is as an entrepreneur. But that also requires quite a bit more education and experience than most people realise—so if you don’t have those things yet then it makes sense to stay at a job for a while until you do.

2018-2022 The growth and proliferation of social media has opened new opportunities for marketers, who can now target niche audiences or promote their products or services at scale. However, amid increasing competition for a limited pool of advertising budgets and media attention, marketers are becoming selective about how they use digital platforms to reach customers. Key topics: Digital Marketing Trends 2018-2022

 The expanding universe of digital channels enables marketers to target customers with more precision than ever before. However, marketers must also respond to an increasing number of competitors competing for a limited pool of advertising budgets and media attention. Key topics: Digital Marketing Trends 2018-2022.

Scope of Digital Marketing Services

Digital Marketing Services are very important for businesses to stay in touch with their customers. It provides a good communication channel between customers and companies. This concept helps businesses to attract new customers and grow their business by boosting sales and retaining customer satisfaction. Digital Marketing services that we provide includes SEO/SEM (Search Engine Optimization/ Search Engine Marketing), SMO (Social Media Optimization), PPC Management, Content Writing & Blog Creation etc.

 Digital Marketing services can be classified into below types: 

1. SEO (Search Engine Optimization)

2. SEM (Search Engine Marketing) – PPC Management. 

3. SMO (Social Media Optimization). 

4. Content Writing and copywriting for blogs, articles and other online media content. 

5. Graphic Designing for banners, logos etc.

6. Video Marketing 

7. Audio Creation and Promotion 

8. Press Release Writing Services 

9. Brand PR Services

Top Digital Marketing Companies

We are listing top digital marketing companies that offer digital marketing services to Indian business owners. The list below is a short list which contains a few well-known companies offering various kinds of services. Apart from these well-known companies there are numerous other start-ups and new upcoming organisations which provide digital marketing service to their clients.

 The Internet has become an integral part of everyone’s life. It provides connectivity to billions of people around the world and has enabled global interaction through social media. Almost every brand that comes up with a new product uses the internet to reach consumers directly. These days it has also become possible for businesses to promote their products online and reach potential customers at minimal cost.

 These digital marketing companies below offer services such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), PPC (Pay Per Click), Social Media Marketing and SMO/SMO (Social Media Optimization). All these services are also called digital marketing. Services offered by them can be availed by both small and large business owners.

Industry Growth Rate

8.4% (Faster than average) Digital Marketing Job Growth Rate: 7.5% (Faster than average) Average Pay for a Digital Marketing Manager: $105k ($56k less than software developers) Growing demand across multiple industries makes Digital Marketing one of America’s fastest growing career fields. With new digital products and services popping up on almost every screen, it’s no surprise that Digital Marketing has been so successful in recent years.

 The field has doubled its employee count over a 20-year period and expects to increase by 3.2% from 2016 to 2026. This expansion rate is higher than average for all jobs. Additionally, Digital Marketing positions are growing at a faster rate than most other occupations.

 The U.S. Bureau of Labor Statistics predicts Digital Marketing jobs will grow by 8.4% through 2026. This growth rate outpaces most other occupations and suggests that expansion in these areas will be high over that time period. While such a high industry growth rate might seem impressive, when we dig deeper into salaries for those in Digital Marketing, it becomes clear that salaries for some jobs are much lower than average software developer salaries across America.

Key Areas for Growth

It is important to look at where digital marketing will grow from 2017 to 2022. The following are key areas for growth * An increase in use of smartphones, mobile apps and social media. * Increased use of personalised digital marketing (this includes targeted ads based on shopping histories). * Increased user engagement with brands on social media platforms such as Facebook and Twitter * A continued increase in e-commerce sales due to increased familiarity with online payment methods such as PayPal or Alipay

 Business-to-business marketers will need to create strategies for interacting with existing customers and potential ones. This means using email to market services or products while also using online video to increase awareness. 

Business-to-business marketers will need to create strategies for interacting with existing customers and potential ones. This means using email to market services or products while also using online video to increase awareness.

Typical Career Paths

A Digital Marketing Manager, who’s responsible for managing digital advertising and all other digital marketing activities (e.g., emailing lists), typically reports to a Senior Director or Vice President of Marketing. This position often has an entry-level salary range between $58K and $89K annually. A Senior Digital Marketing Manager earns a median annual salary range of $79K to $106K per year.

 The salary range for entry-level, mid-level and senior digital marketing positions can vary based on a number of factors. These include but are not limited to: 

1) Type of company or client being served; 

2) whether you’re part of a small or large agency team; 

3) industry experience; 

4) educational attainment level. Salaries at Fortune 500 companies usually exceed those at smaller companies due to higher competition for jobs, more job opportunities and more established networks within larger corporations. 

5) geography. Typically, salaries tend to be higher in major metropolitan areas such as San Francisco, Silicon Valley and New York City as compared with other regions throughout the country.

Completing a digital marketing certification can give you an edge when applying for jobs and applying to schools. Digital Marketing certifications include digital strategy, social media management and SEO. Earning these certifications can help open doors to opportunities such as being able to create content or manage social media for companies that want someone with experience using popular software such as Adobe Photoshop or InDesign.

 Another way to boost your digital marketing career is by gaining experience managing a company’s social media presence. Many large companies and small businesses employ social media managers who run their company’s account. This role requires strong time management skills and excellent communication and organisational skills.

 Many social media managers work full-time on managing a company’s accounts, but more and more companies are employing part-time social media managers to handle their accounts for them. This option gives you a flexible schedule that allows you to continue working another job while earning money from your digital marketing skills.


I hope that you have found these ideas useful for improving your search engine optimization skills. Each and every one of us must understand how to build a good reputation online. The internet has changed everything around us and building a positive reputation can help you not only stand out but also add an extra edge when it comes to making money. I think it’s important that we focus on building ourselves up online rather than tearing down others online.

 Now that you have understood a little bit about SEO, I hope that you have started to apply these ideas to your work. Good luck with everything and remember not to underestimate just how powerful a tool internet marketing can be. It’s one of those professions which has potential for both short term rewards as well as long term profits. The only thing we need to focus on is building our online reputation.

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